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Mimika Cooney is a South African born international award winning photographer, TV Host of Mimika TV, published author, business coach, video marketing specialist, motivational speaker, branding strategist and digital marketing expert.

In today’s interview, Mimika shares her journey to marketing and YouTube success, achieved through her persistent and creative efforts to promote her photography career.  She inspires us to action with her stories and her indomitable spirit, as well as teaches us how to succeed with our businesses and achieve success with YouTube.  If you are interested in starting a YouTube channel, you must listen to this interview!

 

BEST EXCERPTS:

You have got to be prepared to take some risks and believe in yourself that you can actually do it.

It was at least a year before I started to get some traction (with YouTube videos).

Once I’ve done about fifty to sixty videos, consistently, that YouTube began to suggest my videos. (YouTube algorithms will start to show your videos).

Shorter videos are better, because YouTube will notice if someone watches your videos from start to finish.

After people sign up for my email list, I have a seven-day “drip” campaign set up for them to get to know me.

You know those annoying pop up’s?  They work like gangbusters!!

Selling is communicating your value to your potential customer, so they eventually do buy from you.

Figure out how you can help people in your local area get what they want, and eventually they will help you get what you want.

 

BOOKS:

“Traction”, by Gabriel Weinberg and Justin Mares

“The Art of Work”, by Jeff Goins

“The Charge”, by Brendan Burchard

 

LINKS:

Mimika’s site