Tad Hargrave is a marketing coach for hippies, an activist, a blogger, and a performer. He helps conscious entrepreneurs market their services and products without being slimy or inauthentic.
In today’s interview, Tad shares with us how changing our marketing strategy to low-key, non-pressure tactics, with the intent of serving the client who is the perfect fit for our expertise is the way to prosperity and peace of mind.
In marketing, its not the tactics but the intention is what is important. The only intention that works (in marketing and also in life), is to get to the truthful answer to the question, “Is it a fit?”. That is the whole deal of marketing.
If you keep pushing, and keep trying to “close the sale”, you give your potential client no other option other than to “submit” or “rebel”.
For whatever reason it is hard for us to identify our own niche. I see this again and again.
Tad’s marketing style is not just a way of conducting business, it is a philosophy, it is his way of living his life. Right livelihood is one of Buddha’s guidelines included in the Eightfold Path, and it is clearly an important factor if an individual wants to live a life of integrity and fulfillment. I used to work for a company that paid its executives 6 figure salaries, and their main activities were lots of catered meetings and communicating with clients. The real work was done by minions who were barely making minimum wage. They could have shared a bit more of their income with others and the company would have thrived far more. Why do we keep seeing this kind of system everywhere? What if we started practicing business in a conscious way with a vision of a better future?
“A Language Older Than Words”, by Derrick Jensen