Grace Judson is a writer and a linguist, a student of language and of how words impact experience. She teaches that language is philosophy and psychology. As the poet Hafiz points out, “The words you speak become the house you live in.” She has been published in major magazines, and was a successful copywriter for many years before becoming a coach, teaching others how to harness the power of words to take their business to the next level.
In today’s interview, Grace shares with us the process of finding the exact service we provide to our clients, and how to use the perfect words to express ourselves. She will teach us the series of questions we need to ask ourselves so we can have a solid certainty of what it is we are offering. She also teaches us how to make our website really express our services, and what not to do when writing our “about” page.
When testing out a product/project launch, instead of asking people “Would you like to buy this?”, give them the sales pitch and ask instead. “How does this phrase land for you?”
“Clarity plus focus equals inspired action.”
“Words are sacred. They deserve respect. If you get the right ones, in the right order, you can nudge the world a little.”
“The Four Desires”, by Rod Stryker
“The Great Work of Your Life”, by Steven Cope